Always look for ways to make it easier to do business with us.Ĭommunicate daily with your customers. Do not try to maximize short-term profits at the expense of building those enduring relationships. A mission cannot be delegated to anyone except the people ultimately held accountable for it.Įxample Value Statement: 'We treat customers the way we would want to be treated' translates into: Setting the mission is top management's responsibility.

Have a positive attitude and spread it around, never let yourself be a victim, and for goodness' sake - have fun.Įffective mission statements balance the possible and the impossible.